6 Effective Ways to Increase Your Online Presence
Similar to saying that there’s no use in having a website that nobody visits, there’s no sense in maintaining a blog that nobody reads. Even if it’s a personal blog that you have which you want kept private, you should at least have an online audience in the form of your family or friends who have access to your blog’s password.
On the other hand, if you have a blog which you maintain for business or online promotional purposes, it is of utmost importance to have as many readers as possible. But how can you accomplish such feat if only a handful of people are aware that your blog even exists?
Keep in mind that there are millions of blogs which are already populating cyberspace, so you need to launch a promotional campaign if you want to increase your blog’s online presence. Read on to find out exactly how you can boost awareness about your blog.
My 6 Tips on How to Boost Awareness about Your Blog
So how can you give your blog’s popularity a boost? Here are a few suggestions that you can borrow:
#1 Harness the power and popularity of social networking sites.
Simply posting a link to your blog on your Facebook profile is already one way to promote it. With the popularity of this and other social networking sites, there’s no doubt that you will have a few more people following your blog by using the sites as a promotional tool. Better yet, create a fan page for your blog on Facebook and invite your friends to click on ‘Like’.
#2 List your blog in blog directories.
In addition to using the popularity of social networking sites, you can also promote your blog in directories like Bloglisting, Technorati and Blog Hub. Simply listing your blog on these three blog promotional sites is bound to attract more readers.
#3 Post on forums.
I am not going to ask you to go and make profiles on hundreds of forums. However, make it a point to regularly choose one or max two online forums (e.g. I like to discuss things on affilorama forums) related to what your blog is talking about and post relevant comments. Once or twice a week, visit your chosen online forum and post relevant comments. Go out and try to help people, connect with them. This way, you can directly interact with your niche audience and effectively attract more blog readers in the process. If you really go with the mindset of helping people you will build immediate popularity and people will look up to you.
#4 Outsource parts of your blogging venture.
Rome was not built in a day and it was not built by one man either. Hire a part time virtual assistant or find a friend to help you with blogging. Have someone go and filter out your comments or do part of link building for you. You can have a virtual assistant find guest blogging opportunities for you while you focus on content and social networking.
#5 Boosting your blog’s popularity is all about getting comments.
Remember that blogging is all about creating a conversation, an interaction between you and your readers. Every post that you have ‘especially the popular ones’ is bound to receive comments. The more comments that your posts gain, the better. But you don’t have to personally reply to each and every comment that you will get. Just reply to those which are worth commenting on, and those which are bound to spark healthy debates between your readers. However, make it clear that even if you don’t personally reply to each comment, you are reading them and encourage your readers to keep the comments coming. Connect with people who are commenting on your blog as well as your guest posts on other blogs.
#6 Fortify social awareness about your blog.
Once your blog has gained a steady following, the next thing that you need to work on maintaining the quality of content that you have. Keep your posts timed, accurate and well-written. Make sure that you are not bombarding your audience with boring content everyday just to update your blog. Choose your own blogging schedule and pay more attention to quality of posts. Your readers will rather read two or three high quality posts per week than a lot of average posts. Focus on establishing yourself as an expert in the industry by teaching, not selling even if your blog is business-related.
These were some simple ideas, if you follow just these you are bound to slowly but surely increase social awareness about your blog and reach the goals that you have for blogging in the first place.