13 Title Tag SEO Tips to Build Traffic From SERP
In the past we had seen the importance of title tags and keywords in the prominent place on the title tag generate better click through rate, Recent days search engines changing their algorithms to provide better search environment to users, They frequently publish updated trends as a manuals or updating on their blogs to spread awareness about modern SEO trends.
Search engines provides the possible results of the site for the keywords used by searchers, Writing great article will not lead your blog posts for top search engine ranking, You need to optimize your title tags with main keywords. The important factors of better title tag are targeted with proper keyword in prominent place to ensure better click through rate. For that you need to stop just writing the titles of your blog post and you need to write the titles which entice visitors, So that your titles can attain better SERP ( Search Engine Result Page) ranking for your blog post through title tags. When you just write the titles without concentrate SEO by adding some symbols and special characters that used by some unethical ways, almost your titles attain negative results. . So now we are going to discuss what all the ways suggested by search engines and what all the ways harm your title on SERP.
Keyword in prominent place
This is the first and foremost thing you need to consider when writing title tags, because search engines prefers keywords in the starting of title tags to count vote for better SERP ranking.
Here is the example of good title tag for both Click through rate and high Search engine ranking.
Example Of Good Title Tag
Have a good click through rate on your title tag
Getting good search engine ranking doesn’t guarantee for searchers click your link on SERP, to divert more people attention, your title should written by rich keywords and you need to impress searchers by short and simple description by title tag to get better click through rate. Use best5, top10,101 great to get better click through rate instead of blindly writing the title tags.
Keyword count on title tag
Google shows 70 characters that including numbers spaces and symbols on its SERP result and other search engines also allows maximum 70 characters to display the contents for its SERP results, So targeting the title tag with in these keywords are one of the smartest way to get better results.
Most peoples tend to use blank spaces as separator either using offline or wile searching queries on online, So blank spaces are considered to use while optimizing the title tags.
I see a many peoples have never bothered to adding numbers in title tag, Search engines prefer to display number in its SERP and if you use 10 best, 20 excellent, 101 ways, Not only you can get better SERP result but you can get better click through rate from it.
Symbols on titles
Peoples in one region using the symbols peoples in other regions doesn’t use, So if you use suggested symbols on your title tags you can attain better SERP for your title.
Suggested symbols as separators
Google considers some symbols as separators for its SERP results that you can use it on your title tags are,
- Plus +
- Number #
- Ampersand &
- Slash /
- Dot .
- Hyphen –
- Angle quote >> or > or <
So try to write with suggested symbols are best way to get better results.
Commas and pipes
Some times back I have used pipe| symbols to separate the terms and keywords, But after realizing the fact that using commas and pipe symbols are not a good way to separate keywords, So I have stopped to use these symbols on my title tags, I am not sure about pipe symbols to use or not because some SEO experts suggest to use and some suggests not to use, Over all it is not advisable to use just because of generally peoples not using pipe symbols when searching the query.
Special characters and symbols
There are considerable special characters and symbols out there and they really harm for your title tag when you use, So try to avoid to use these special characters that not suggested by search engines.
When you target your right keyword it is advisable to use naturally adding that keywords on title tag without stuffing one more times, For example instead of writing,
- How to write better title tags to drive traffic through title tags?
Better to write,
- How to write better title tags to claim tons of traffic
When you stuff your title tags , It may be penalized by Google for trying over optimizing the title tag, So do not over stuff your title tag with repeated keywords.
Similar title tags on multiple posts
Do not optimize multiple post with single title tag, When you use same title tags on multiple posts it may cause your search engine ranking and Search engines assumes you are trying to spam the media and you can attain negative results some times.
Singular plural variations
You can use synonyms to build title tags like Mobile phones, Cellular phones, Mobiles are suggested and plural variations such as “Mobile phone”, “Mobile Phones” are most accepted practices. But before write with synonyms make sure that your title tags are not cluttered with synonyms.
You can use your brand name to build title tags when it populated by peoples. For example what you can see in the SERP when you hit the brand name “DELL”, Google displays its full page or first 5 places of a page to result Dell’s products, So when you trying to use your brand name as a title tag or a part of the title tag just make sure to use your brand name at least its widely popularized by peoples.
These are most common suggested ways to build title tags for better SERP result, If you using any other ways, your ideas and suggestions are welcome.
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