The Secrets Behind Post Tags
I see many discussions on forums, blogs and social media about the use of tags in blog posts. Most people can’t figure out what is the deal with post tags, while others are already getting benefits of using them right.
Post tags are keywords that should describe what a blog post is about. If you write a post about how to wash your car the tags should be: “car wash” and “cars”. The use of tags is straightforward and anyone can figure out what tags to use for the blog post he just wrote.
- Post Tags
To take advantage of their power you should know how to use post tags. Let me explain physically what post tags are in WordPress.
WordPress creates a page for every tag you add to your blog. The thinking behind these is that if you visitors see a nice post on your blog about link building that is tagged accordingly, he may want to read all post about that subject. He will click on the tag link and he will be directed to a page that contains all your blog posts about “link building”.
It is a good thing for usability, but it is also good for SEO. How can tags improve my SEO? Since a new page is created for every tag that you use, and in that page all articles containing that tag are listed, you end up having more pages and more important you crosslink your relevant articles. That will give your articles a good SEO boost as more popular articles are linked with less popular ones.
You lose a great deal of link juice if you don’t use post tags properly.
The foulness of SEO plug ins. Most SEO plug ins are set by default to put no index on tag pages. This means that your link between articles is broken and search engines will not follow it and will not credit it. Why they think that way? If you assign a tag to a single blog post you may end up having two pages with similar content, and Google will ignore one. To prevent this, you should set your blog to show only summaries on the homepage. This setting will affect the tag, archive and search pages too, so you don’t have to worry about duplicate content.
So, don’t be afraid to use tags in your posts, describe what your post is about to help people and search engines to see the relations between your content.
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