The Power of RSS | How to Use RSS Feeds For Link Building?
This guest article written by Neil Jones, Who works for eMobileScan as head of marketing, one of the Uk’s leading rugged handheld computer specialists.
The 3 little letters I love, RSS. They make my life easier, keep me up to date and help me find endless link building opportunities. The popularity of the RSS feeds has rising in conjunction with the popularity of blogs and WordPress. The WordPress CMS is thought to power almost 10% of the sites on the internet, now I don’t know exactly how many sites are on the internet, but I know there is a lot and 10% of that is still a whole pile of feeds. Most people will subscribe to sites RSS feeds because they like the site and they want to keep up to date with new posts, but that’s just one of the things I use it for link building.
Feeds are one of the most important tools I use for link building and here are some of the other great things that you can do with RSS feeds
Content creating Ideas.
As already mentioned feeds help keep you up to date with what is happening on the sites you like, but they can also help to keep you informed on what is happening in your niche, what topics are hot and what other people are talking about. This can help you to brain storm new content ideas or if you just want to put your own spin on a news item that’s fine to.
Now it’s time to talk about Google Alerts which makes up the majority of what I do with RSS feeds. Just type in a search term you want to monitor, create a feed in Google alerts and you will be notified every time Google finds a new occurrence of that term. The possibilities for this are endless, I think at last count I had over 400 custom alerts set up in Google and this grows daily.
I want to know when ever any of my sites are mentioned on the web, be it a link, a social mention or if someone wants to rag on my site, I want to know about and setting up alerts for my sites names does this for link building.
Pretty much the same as above, if my competitors are mentioned anywhere I also want to know about it.
This is the big one for me and why I think Google Alerts and RSS feeds are so important, as a link builder you can spend hours trawling around looking for sites that will except a guest post, are looking for contributors or allow comments on topics in your niche or you can get inventive with Google alerts and let these sites come to you There are countless sites that have really great link building query ideas that will help you to brain ideas that will fit your niche. Once you have set up these alerts just watch your feed reader fill up with a long list of linking potential.
Well there you have it, these are some of the reason why I love RSS feeds, if you can take the time to start playing around with different link building queries, you’ll soon see the potential is endless and if you want to get really inventive take a look at Yahoo pipes and if you can grasp that, things will start to move to a whole new level.