It is really rather simple to set up an advertisement on Facebook. When you are ready to get started, you can use these tips and tricks to get you from start to finish in no time!
Know your Audience and your Business:
Your very first step should be research. Know what you want to get from your advertisement; whether it is more business or popularity; and know what your business offers and how it works. You need to find out who is interested in your product or service and then you want to research the best ways to get your message across to your audience. You can do this by searching for other businesses that are like yours and using their tactics to help you create your own!
Which Type of Ad do you want?
There are two different kinds of ads that Facebook allows; the Facebook Ad or the Social Ad. With the Facebook Ad, you are able to create an ad that is straight-forward and links to an application, a Facebook Page or even an external website.
The Social Ad, like the Facebook ad, is branded but it also uses social interactions that are performed by a user’s friends. Those interactions are used by Facebook as a headline and are displayed in a Mini Feed for the Facebook User to see.
For beginners, it is recommended to start out with the Facebook Ad at first. Once you get the hang of it, you can then start using Social Ads and make it easier by linking Facebook Connect to your website to make it easy for users to connect to your Facebook Page and then share it with their friends on Facebook. When you use this correctly, your benefits will be huge!
What’s next?
Once you have a good amount of followers on your company’s Facebook page, you are able to start using Social actions much more. You are able to get your messages going “viral” and get even more fans and more business for your company. The more your followers interact with your Facebook Page and your Ads, your information will be shown on your follower’s friends’ pages even more!
On Facebook, you are able to target your audience much more easily and more definitely than on Adwords. You are able to target by age, gender, state, city, workplaces, relationship status, sexual preference, and even your own keywords! There are over 33 million targetable people on Facebook today!
Figuring out Bidding and Budgets:
Facebook allows users to start out with a $5 minimum campaign or your minimum CPC/CPM multiplied by 2. It is suggested that you start out with at least $250 to test your ads. Facebook will assign a daily spending limit of your starting amount ($250) and this will be increased over time depending on how much you spend daily after 5 payments.
The budgets and prices you choose will vary based on your targeting options; ads get a lot of impressions so you should plan for this. Set your budget at what you can afford to spend and then test it from there.
CPC is the most recommended model for Facebook because it can end up costing less in the long term future.
Creating your Ad and Collection Data:
Next you will want to create an advertisement that appeals to your audience, ensure that your title is catchy and your ad is clear and concise. This way you can make sure that your users will read your ad and will be interested in clicking on it.
Facebook Insights or even Google Analytics can be used to track your ads and collect data to give you reports based on how often your ads are seen, how often they are clicked on and tips on how to make your ads more useful for your business.
Once you’ve begun, you are able to change your ads, change your budget and make changes with any other aspect of your campaign whenever you need to. This makes it easy to be seen by millions of Facebook users and create a target audience that will, in turn, create more business and more revenue for your company!
Don’t forget to have a fast internet connection in place so that you can enjoy an always on, rapid and responsive facebook experience. To be able to upload images and video you definitely need fast bandwidth and many internet providers are offering high speed internet at great discounts. Check out AT&T with their uverse deals where you can save a lot of many on your internet service. Best of luck on your Facebook Advertisements and I hope you make a lot of money.
